Why Posting Videos on Social Media is Such a Great Business Strategy
More and more companies are making their presence known on popular social media sites. While being active on sites like Twitter, Facebook and Pinterest is a start, there is another useful strategy that can make a business’s social media site interesting: posting videos.
Screen-Bridge Connects Production Companies with Fans for Best Social TV Experience
Would you want to watch the same scene repeatedly, or get a sneak peek and see behind-the-scenes footage of your favorite TV show? You probably chose the latter.
That’s the challenge—how to connect a television show’s social media team with its production crew. Without a link between them, social media managers of TV series don’t have unique content to share with fans, and the fans are less engaged. Fans’ Facebook suggestions get stuck in the comments. And ultimately, production crews lose the opportunity to hear fans’ feedback, and involve them in the creation and improvement of the show. How will the network and production company know if spin-offs will succeed or choose more effective advertising?
Social Powers Business Ecosystems
The complexity of a collaboration task is in part a function of the number and variety of people required to complete the task. For this reason some of the greatest value from using social technology comes when a company connects its employees to a network of partners — suppliers, distributors, service providers and an emerging category of co-creation partners. This installment in my series on the connected enterprise will address some of the opportunities and challenges companies face when they extend collaboration platforms outside the enterprise.
Well we all know there is no such thing as perfect, however we can certainly look at how to send a pretty good one for you and also some examples of some great SMS mobile marketing campaigns.
How to Build Your Personal Brand with Social Media
In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you Like, Share, Comment on, Pin or Retweet expresses things about you. This can be both a blessing and a curse especially when you want to establish yourself as a thought leader or credible resource in a particular industry.
IBM: These are the top 7 Social Trends That will emerge in 2014
Social Business has few advocates of change more vocal than one of its leading protagonists, Michael Krigsman of ZDNet. “With few exceptions, every company will face new challenges, competitors, and opportunities, as our society grows more connected,” he said in a recent article, and called on executives to, “step up your own skills and lead the charge!” Indeed, business is changing rapidly, but some argue that ‘social business’ is too broad or too vague.